Blog | Binary Studio - Web | Mobile | Social | Apps

March 16, 2012

Launched: Pass The Ugly Stick iPhone App

Mirror, mirror on the wall… check out the effects of smokin on y'all?

http://passtheuglystick.com/

Filed under // iPhone development iphone app design launched

Posted by Mark Cracknell

March 2, 2012

Madonna, The Superbowl and The Second Screen

Flurry_superbowl_app_vs_tv_audiencesize-resized-600

Flurry_superbowl_appstarts_persecond_v4-resized-600

The halftime show may of been lacking (sorry madge) - but the biggest winner was mobile applictions with almost as many people using apps as watching the game.

------
Via Flurry Newsletter

Flurry pulled the most granular data-set in its history to measure app session usage per second during the Super Bowl. See which commercials kept consumers glued to their TVs versus their phone, and whether Madonna still has it. Read the full article.

Filed under // advertising android app design android app development data digital marketing iPad development ipad app design iphone app design iphone application design marketing mobile development sports

Posted by Mark Cracknell

December 7, 2011

Android Market reaches 10 billionth app download

Interesting stats from BI - Android with over 600 devices in the market globally is definitely picking up momentum with consumers through choice. However the article notes that both app stores are growing at around the same rate.

Via: Business Insider

-----

This morning, Google announced that the Android Market had passed its 10 billionth app download.

Apple got there first -- it passed 10 billion in January.

It also got there faster, hitting 10 billion about 30 months after its launch in July 2008. Android launched in October 2008, so took about 38 months to reach the 10 billion mark.

However, Google also announced it is now at a billion downloads per month. Apple hit that mark in July of this year. So both stores hit that magic number about three years after launch. And both are now growing at around the same rate.

One more note: this doesn't measure the total number of apps downloaded because there are multiple app stores for Android. There's only one for Apple.

Filed under // UI design UX design android android app design iPad development ipad app design iphone app design iphone development mobile mobile UX

Posted by Mark Cracknell

November 10, 2011

The Mobile Blue Ocean

Via Business Insider

-----

ComScore has data out on the US phone market and Asymco breaks them down, including this great chart at right on the evolution of the US phone platform install base.

It highlights a few key points, some of which are already known, but some of which don't get talked about enough:

The Blue Ocean is still HUGE. For all that we (justifiably, more on which below) talk about who among Apple, Google, RIM, Microsoft et al. is winning in smartphones, the biggest opportunity remains the Blue Ocean of getting smartphones in the hands of non-smartphone users. (This is true of the US, but also very true of developing markets where the shift to mobile is enormous.)

Understanding Mobile Users

Some interesting information from via thinkinsights with Google:

-------

Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; connecting our physical and digital worlds. But 79% of large online advertisers do not have a mobile optimized website. This makes is very hard for mobile users to find what they’re looking for--quickly and easily. Watch this video and learn five trends we’re seeing in mobile. As marketers, you’ll need to take action, so stay with us through the end and takeaway several steps to get started.

Why is going mobile important?

85% of mobile devices will be web enabled by next year.
Mobile search has grown 4x in the past year.
1 in 3 mobile searches have local intent.
30% of restaurant searches are from mobile devices.

Filed under // android android app design android app development google iPhone iphone app design iphone application design iphone development mcommerce mobile mobile UX mobile optimised website mobile payments trends

Posted by Mark Cracknell

August 31, 2011

Transmedia Design for the 3 Screens (Make That 5)

Visual consistency is a huge issue with cross-platform (or you may say Transmedia) design on projects. Either clients don't care or designers are forced to fit a website peg into a mobile hole. Jakob chucks his 2 cents into the ring on Transmedia User Experience.

-------

Via Useit.com

Summary:

Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.

To conclude:

Cross-platform UIs should be different but similar.

Full article

http://www.useit.com/alertbox/3-screens-transmedia.html

Filed under // UI design UX design android android app design iPad development ipad app design iphone app design iphone development mobile mobile UX

Posted by Mark Cracknell

August 27, 2011

Photo Academy iPhone App featured by Apple

We had some great news today with Photo Academy being featured in the New & Noteworthy section of the App Store globally (...except US / AU).

Binary collaborated with Aspyre Apps to design Photo Academy, a comprehensive guide and tool set for digital photographers of all skill levels.

Hundreds of great apps are launched each week and to be noticed by the curators of the App Store is quite an honour. Congrats go out to the Asprye guys and fingers crossed the US / AU Stores will feature the app next week.

Download Photo Academy for iPhone

http://www.photoacademyapp.com/

Filed under // australia design iphone app design mobile photography sydney

Posted by Mark Cracknell

August 18, 2011

Why Mobile UX is more than "users on the go"

Interesting points in the article - I actually think one of the follow up from Nicholas Paredes resonates a lot.

"It is a mobile perspective, and mobile is different from the general web in my opinion. I am designing behavior not websites."

http://uxmag.com/design/why-mobile-ux-is-more-than-users-on-the-go

Filed under // UI design UX design android android app design ipad app design iphone app design iphone development mobile

Posted by Mark Cracknell

July 11, 2011

Hype: Smartphone ownership set to rocket

Via B&T

Nearly half of all Australians now own a smartphone with that figure expected to rise to 60% in the next 12 months according to a major Telstra study.

Article Highlights

Around 46% of Aussies now have a smartphone up from 36% last year with half of men (51%) compared to 42% of women owning one.
The smartphone is not just a Gen Y fad, nearly a quarter of over 50s (23%) have one, and 39% are over 40.
Almost half of smartphone web-surfers have used their phones to find out more about a product or service before mak- ing a purchase. Almost a quarter have used their phones to price check while on the shop floor.

Check the full article at B&T

Filed under // android android app design australia hype iphone app design iphone development mcommerce mobile

Posted by Mark Cracknell

June 26, 2011

Hype: Why Location Based Service Foursquare May Actually Be Worth $600 Million

Edited version:

Location app Foursquare announced $50 million in additional funding today, valuing the 2-year-old company at a reported $600 million.

What will Foursquare ad deals and integrations ultimately look like? How will they be measured in terms of effectiveness? That's all still to be determined. Also: How much are marketers actually willing to pay for Foursquare programs?

Marketers have certainly been eager to experiment with the location-based service, which finds 10 million users -- that's total, not active -- accessing the app to tag themselves at restaurants, bars and parks to share with friends, and get discounts and recommendations.

"[Foursquare] is about as close to the epicenter of social local and mobile as anything I know," Mr. Tobaccowala added. "That bridge between the analog world and mobile, there's going to be a lot of money made. Foursquare has the potential to leverage that."

Source: AdAge

Filed under // geo-location hype iphone app design iphone development location-based-services mobile social

Posted by Mark Cracknell

Contributors

Tags

iphone app design