Hype: Why Location Based Service Foursquare May Actually Be Worth $600 Million
What will Foursquare ad deals and integrations ultimately look like? How will they be measured in terms of effectiveness? That's all still to be determined. Also: How much are marketers actually willing to pay for Foursquare programs?
Marketers have certainly been eager to experiment with the location-based service, which finds 10 million users -- that's total, not active -- accessing the app to tag themselves at restaurants, bars and parks to share with friends, and get discounts and recommendations.
"[Foursquare] is about as close to the epicenter of social local and mobile as anything I know," Mr. Tobaccowala added. "That bridge between the analog world and mobile, there's going to be a lot of money made. Foursquare has the potential to leverage that."
Source: AdAge
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Posted by Mark Cracknell
