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email-marketing

 
February 21, 2012
 

Sneak peak: The New TV landscape

Tv-landscape

It looks bleak. Ironic…. yes maybe. 

Good to see image only emails are still being sent around.

  
Filed under  //   design   email marketing   found  
Posted by Mark Cracknell 
April 8, 2011
 

Video: 'Liquid and linked' - Coke's Wendy Clark at Ad Age Digital Conference

An interesting video and insight into one of the biggest brands in the world.

Take outs:
  • "liquid" because the market landscape is constantly changing, and "linked" because no matter which media are used (or how), all brand messages should adhere to the overall strategy.
  • "A 'like' is important," she said. "A 'share' is more important. We have to hold ourselves accountable for creating content that is sharable."
  • "Everything communicates,": Use the assets already in the business - with a need for creativity in using owned media, citing Coca-Cola's use of increasingly smart vending machines, its fleet of delivery trucks and Coca-Cola cans themselves over the years. 
Read more at Ad Age

  
Filed under  //   Design   branding   digital marketing   email-marketing   mobile   social media   video  
Posted by Mark Cracknell 
August 19, 2010
 

Sent: ANU College of Law

Australian-national-university

 

We are please to provide email marketing services to the Australian National University College of Law through our product CampaignPlus.

"We have a 45% open rate which is higher than the industry average for education and a 50% clickthru rate. Visits to our website have also increased. Fantastic result."

  
Filed under  //   campaignplus   design   development   email-marketing  
Posted by Mark Cracknell 
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